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PRESTIGE DESTINATION GUIDE : LONDON
BARNES GLOBAL PROPERTY HANDBOOK 2025
An essential capital of finance and luxury, London remains a prime destination for international investors and high-net-worth individuals, despite recent economic and political developments. Its high-end real estate market, characterized by prestigious districts such as Mayfair, Knightsbridge, and South Kensington, continues to attract a discerning clientele in search of exclusive residences and iconic addresses. Despite an evolving tax environment, London retains its unique appeal thanks to its dynamism, culture, and international openness.
The most sought-after districts in London
Mayfair, Knightsbridge, Chelsea, and South Kensington concentrate sales of high-value and even exceptional properties, with an average transaction price of more than £7 million, compared with the London-wide average of £690,000.
These districts also host the most expensive properties: for instance, Tom Ford recently purchased a house in Chelsea for £80 million. The French community often gravitates toward the Lycée Charles-de-Gaulle in South Kensington. Fulham, located in West London, is also highly fashionable. Its tree-lined red-brick houses, well served by buses and the Underground, are very popular, with a far more affordable average price of around £1.1 million.
The most sought-after properties in London
Outside the City and Canary Wharf, where skyscrapers dominate, townhouses are particularly prized. This market attracts many buyers. These houses often come with gardens and benefited from the Covid-19 effect and successive lockdowns, which increased demand for properties with outdoor space.
Buyers’ expectations in London
Positive news seems to be returning to the London property market: renewed political and fiscal stability with MPs elected for five years, falling interest rates, a decline in inflation that appears lasting, and a relatively strong economy with a financial sector that remains Europe’s benchmark despite Brexit and relocations.
The market is expected to regain stronger momentum, possibly on the basis of more reasonable prices. Indeed, attractive, well-located properties in good condition or renovated, designed to suit an entrepreneur’s needs (sometimes complex), and correctly priced, continue to find buyers.
Our new properties for sale in London
Client profile in London
It is traditionally very international, even though the local market has shrunk since Brexit and the UK’s exit from the European Union.
The absence of certain strong nationalities could discourage some wealthy families from leaving the United Kingdom.
Opportunities and outlook in London
The signs appear positive, and the removal of the tax surcharge for foreign investors could trigger a new wave of high-end purchases.
What is the price per m² in London in 2025?
London maintains high prices in its most exclusive districts, with a tendency toward correction in certain areas. Mayfair, one of the most sought-after markets, shows an average price of £20,580/m², while Knightsbridge and South Kensington hover around £18,000/m².
Chelsea, still highly in demand, stands at £17,430/m², with exceptional properties reaching up to £24,800/m².
Chelsea, still highly in demand, stands at £17,430/m², with exceptional properties reaching up to £24,800/m².
Contact us to discover the full property price
per sqm in London
Kontaktieren Sie Carine Cianfarani, Direktorin Marken- / Lizenzentwicklung.
Entdecken Sie unsere beliebtesten Schweizer und internationalen Destinationen: Chancen und Perspektiven, Immobilienpreise, Beratung und Service.
Entdecken Sie unsere beliebtesten Schweizer und internationalen Destinationen: Chancen und Perspektiven, Immobilienpreise, Beratung und Service.
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