PRESTIGE DESTINATION GUIDE : GSTAAD

Taken from the GLOBAL PROPERTY HANDBOOK 2025

A symbol of luxury and elegance, Gstaad is one of the most prestigious destinations in the Swiss Alps, attracting high-net-worth individuals and international investors. With its exclusive chalets, pristine natural surroundings, and refined lifestyle, the resort offers a unique blend of authenticity and modernity. A sought-after market with limited availability, Gstaad remains a prime location for property investment and prestigious second homes.

Most Sought-After Neighborhoods in Gstaad

Oberbort: The most exclusive area of Gstaad, located on the same hill as the Gstaad Palace, offering breathtaking views of the Alps.
La Promenade: The heart of Gstaad, home to luxury boutiques and fine dining restaurants.
Nearby villages such as Saanen, Schönried, and Rougemont are particularly popular among skiers.
 

Most Coveted Properties in Gstaad

Chalets, whether historic or newly built, offering unobstructed views and contemporary interiors, along with high-end apartments featuring impeccable finishes. Traditional farmhouses also attract discerning buyers. Due to limited supply, properties in Gstaad tend to sell quickly.
 

Buyers’ Expectations in Gstaad

Buyers choose Gstaad for its refined lifestyle, cosmopolitan social scene, and renowned international schools, including the prestigious Institut Le Rosey, which operates its winter campus in the resort.

The international clientele places great importance on exclusive services (wellness, concierge, security) and the prestige of the location. The area’s discreet and historical charm is highly valued, offering privacy and the opportunity to meet influential personalities. Gstaad also provides a favorable tax environment, with the possibility of negotiating tailored tax arrangements.

Our latest properties for sale at Gstaad

Buyer Profile in Gstaad

Gstaad’s clientele consists of prominent Swiss families and wealthy international buyers, particularly from the UK, France, Belgium, and the US. Increasingly, foreign buyers are Swiss residents or those seeking permanent establishment in the country.
 

Investment Opportunities & Market Trends in Gstaad

As a highly exclusive and highly sought-after real estate market, Gstaad has limited development potential, ensuring a long-term value increase. Supply remains scarce, demand is strong, and premium properties continue to offer a safe haven for investment.

What is the price per m² in Gstaad in 2025?

Gstaad is one of the most exclusive Alpine markets, with a strong demand and a highly limited property offering. High-end apartments start at 28,000 CHF/m², while luxury chalets can reach 50,000 CHF/m². Prices continue to rise steadily, with an annual increase of +5%, reinforcing Gstaad’s status as a premier investment destination.

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price per square meter in Gstaad

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